The BirthChoiceUK website has been created as a public service by Miranda Dodwell and Rod Gibson Associates Ltd.
BirthChoiceUK is dedicated to improving information about maternity services so that women experience better maternity care.
Our original mission, established in 2001, was to help women choose where to have their baby using information provided on our website. In 2014 our partnership with the consumer organisation Which? resulted in a new free-to-use website Which? Birth Choice, supported by the Royal College of Midwives. It provides information about the best place to give birth, based on a woman's preferences and circumstances, together with personalised maternity statistics and details about each maternity unit.
BirthChoiceUK is now involved in women-centred research using data to identify how maternity services can be improved to make them safer, more effective and a life-enhancing experience for the women and their families using them. We also act as expert maternity service user representatives and public and patient involvement representatives.
The BirthChoiceUK Professional website is provided on a voluntary basis. It features national maternity and birth statistics for all four countries of the UK, including analysis to show changing trends. Through our work we aim to represent the interests of pregnant women to policy-makers and service providers. We also contribute to the improvement of maternity data collection so that women will have better information upon which to base their decisions.
Since 2001, BirthChoiceUK has represented maternity services users’ interests on the following:
BirthChoiceUK works closely with other organisations representing the interests of maternity services users including NCT and the Association for Improvements in the Maternity Services (AIMS).
Miranda and Rod are also employed as academic researchers and have undertaken work for Which?, NCT, the Department of Health and the Royal College of Midwives.
Miranda trained as a childbirth educator, teaching antenatal classes for the NCT and has a Diploma of Higher Education in Antenatal Teaching. She has a research background gaining a Ph.D. in 1988. Since 2001 she has undertaken research, written articles and given presentations about choice of place of birth and other maternity subjects. She is a Visiting Research Associate in the Women's Health Academic Centre at King's College London and a Senior Research Fellow at City University London. She was a co-investigator on the NIHR funded project The efficient use of the maternity workforce and the implications for safety & quality in maternity care. In 2014-15 she is a co-investigator on the NIHR funded project Births and their outcome: analysing the daily, weekly and yearly cycles and their implications for the NHS. She was a patient member of the NICE Guidance Development Group for Patient Experience in the NHS and is a Fellow of the Royal Society of Medicine..
Miranda holds a Safe Researcher certificate from the Administrative Data Liaison Service, an organisation supporting administrative data based research in the UK.
Rod is the director of Rod Gibson Associates Ltd and is a data analyst/statistician with an interest in maternity care. He designed and implemented the BirthChoiceUK website and built the databases that lie behind it. Since 2001 he has maintained the BirthChoiceUK website and undertaken research and statistical analysis of maternity data relating to choice of place of birth. In 2012-13 he worked as a data analyst on the NIHR funded project The efficient use of the maternity workforce and the implications for safety & quality in maternity care. In 2014-15 he is working on the NIHR funded project Births and their outcome: analysing the daily, weekly and yearly cycles and their implications for the NHS.
Rod also holds a Safe Researcher certificate from the Administrative Data Liaison Service.